DIGITAL


one of the boys

100TH YEAR ANNIVERSARY OF THE HARLEM RENAISSANCE

CAMPAIGN & VISUAL


ROLE: DIRECTOR, PRODUCER, WRITER  
STRATEGY: ONE OF THE BOYS IS A PHOTO SERIES & FASHION CAMPAIGN THAT SHOWCASES  THE VARIANCES IN MEN’S STYLE, FASHION AND LIFESTYLE.
WITH 2019 BEING THE 100TH YEAR ANNIVERSARY OF THE HARLEM RENAISSANCE I RECOGNIZE THAT OUR COMMUNITY REMAINS THE CORNERSTONE OF BEAUTY,GRACE, AND STRENGTH DESPITE OBSTACLES THAT WE MAY FACE AND GROWS STRONGER AND MORE BEAUTIFUL,POIGNANT AND RESILIENT WITH TIME.

NOT FOR YOU, FOR EVERYONE

TELFAR - NYU GRAD FILM SPEC COMMERCIAL


ROLE: 2ND ASSISTANT DIRECTOR, PRODUCTION MANAGER, SET DESIGN
DIRECTOR: MARSHALL WAYNE COOPER III
STRATEGY: A DYNAMIC COMMERCIAL TO SHOWCASE HOW UNIVERSAL THE TEFAR BAG HAS BECOME, DESPITE IT'S EXCLUSIVITY IN STYLE THE STAPLE IS EVERYWHERE. TO CREATE A FAMILIAR BUT HIGH FASHION SPOT DISPLAYING THE BEAUTY OF UPTOWN SECTION OF NEW YORK AND IT'S TAKE ON THE TELFAR BAG.

THE STAY BUSY PODCAST

BRAND COMMERCIAL - SEASONS 1-4


ROLE: DIRECTOR, WRITER, PRODUCTION MANAGER
DP: CHRISTOPHER OMAR
STRATEGY: EDITOR AND JOURNALIST ARMON SADLER HAS BLAZED HIS OWN PATH IN THE MUSIC INDUSTRY WITH BYLINES IN REVOLTV, THE SOURCE, ELEVATOR MAG AND MORE.  READY TO TAKE HIS DISCUSSIONS AROUND THE BUSINESS, MUSIC, AND CULTURE TO THE NEXT LEVEL, HE CREATED THE STAY BUSY PODCAST. FOR THE COMMERCIAL, I WANTED TO TELL THE STORY BEHIND THE STORYTELLER, AND TAKE LISTENERS THROUGH A ONE MINUTE JOURNEY OF HIS CAREER MILESTONES, THE HIGHS AND LOWS.